10/09/2017

Paid Search

PAID SEARCH MANAGEMENT

WHAT IS PAID SEARCH...

Paid search allows you to get in front of your audience through search ads which appear on search engine pages like Google, Bing & Yahoo.

These search ads I speak of are one of the best ways to get your business in front of your audience at the time their intent is at the highest (when they are physically searching for your offering).

Paid search is one element of PPC (Pay Per Click) advertising which means your ads can show to your audience and you won’t pay a penny until they click your ad.

HOW CAN I HELP YOU...

Paid search is a complex channel which requires in depth analysis, bespoke strategies and ongoing optimisation and lucky for you, I live to improve and grow campaigns.

There are loads of agency and freelancers willing to run PPC campaigns for companies like yours but my service comes with 100% commitment and focus. Aside from certification and partner status, I also come with great experience of running multi-million-pound accounts and managing campaigns across all different industries.

The Process....

BUSINESS RESEARCH

I will review your business, any online strategy and competition to gain a full understanding of your vision and targets.

STRATEGIC PLANNING

After all the research, I will then start to turn my new knowledge into ways to target your desired audience.

IMPLEMENTATION

After sign off, I will then start the implementation process which will include tracking and crafting the agreed strategy.

A/B TESTING

I will set up tests in ad copy, ad extentions and landing pages to gain new data on your audience.

OPTIMISATION

After gaining data, it's time for analysis. From keywords to ads to locations, the list goes on.

REPORTING

I will produce reports showing meaningful insights into your campaigns performance and how your paid search campaigns are performing on the key metrics your interested in.